StudioSpace Blog

The latest from StudioSpace

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25-June-2024
Decoding the Details: How Your Causal Claims Reveal Your Values
Decoding the Details: How Your Causal Claims Reveal Your Values
By understanding how detail and values are intertwined, businesses can better connect with their audience and make more informed decisions.

Industry News

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17-June-2024
StudioSpace appoints Kiki Dunlaevy director of client partnerships
StudioSpace appoints Kiki Dunlaevy director of client partnerships
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28-May-2024
Top marketing skills, May 2024
Top marketing skills, May 2024
The top 3 marketing skills in May 2024: 1. UI/UX Design, 2. Social & Content, 3. Software Development. See what other skills ranked.
StudioSpace CEO: Pete Sayburn
17-May-2024
€1.1M+ follow-on investment secured from Fuel Ventures
€1.1M+ follow-on investment secured from Fuel Ventures
We have secured a further £1m+ follow-on investment from Fuel Ventures. The funds will help us continue our epic growth trajectory as we build the world’s leading agency marketplace.
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16-May-2024
Software development skills high in demand, latest report shows
Software development skills high in demand, latest report shows
Major brands are increasingly on the lookout for independent talent and agencies with software development skills, based on our latest report
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29-April-2024
Social & Content Briefs Move From Strength to Strength
Social & Content Briefs Move From Strength to Strength
As an agency/client matchmaking platform, monitoring real-time briefs we receive from chief marketing officers (CMOs) and brand owners. This information gives us a unique perspective on what’s hot and what’s not that month - data which is then distilled into our monthly Marketers Most Wanted report.
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26-March-2024
Social Media and Content Briefs Return to Reign
Social Media and Content Briefs Return to Reign
This month's report provides a regular snapshot of actual agency briefs posted on the StudioSpace platform by brand owners and chief marketing officers.
Most wanted agencies 2024
13-March-2024
Digital Design Skills Remain in High Demand
Digital Design Skills Remain in High Demand
We provide a snapshot of actual agency briefs posted on the StudioSpace platform by brand owners and chief marketing officers from 37 blue chip companies.
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13-March-2024
GenAI: The New Paradigm in AI and Business
GenAI: The New Paradigm in AI and Business
StudioSpace agencies provide their insights into GenAI and how it empowers businesses to augment human capabilities, not replace them.
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13-March-2024
StudioSpace receives £1.5m funding from Fuel Ventures
StudioSpace receives £1.5m funding from Fuel Ventures
We’re excited to announce that we’ve raised funding - to further revolutionise the traditional marketing procurement process.
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13-March-2024
The better way to buy digital and marketing services
The better way to buy digital and marketing services
Recently, the corridors of the world of creativity have been abuzz… There’s some exciting new developments which we wanted to share with you

Events

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06-June-2024
How do you ‘cut through’ as a brand in 2024?
How do you ‘cut through’ as a brand in 2024?
Marketing effectiveness is in long-term decline. Brands exist in a challenging environment of customer distrust, shrinking attention spans, endless choice and disrupted marketing channels.
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17-April-2024
StudioLive Events
StudioLive Events
StudioLive events, like the ones listed here, are designed to tap into this agency network of over 220 agencies in 70+ specialisms from across the world.
Studioverse 2023: another key speaker
13-March-2024
Studioverse: The Festival Of Limitless Creativity
Studioverse: The Festival Of Limitless Creativity
We voted with our feet, took a stand and celebrated the limitless creativity our industry is capable of when we work together…

Insights

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25-June-2024
Decoding the Details: How Your Causal Claims Reveal Your Values
Decoding the Details: How Your Causal Claims Reveal Your Values
By understanding how detail and values are intertwined, businesses can better connect with their audience and make more informed decisions.
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25-June-2024
Rethinking insights: The rise of conversational research
Rethinking insights: The rise of conversational research
Unlock richer insights and inspire collective action with conversational research. Discover how this emerging method works.
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21-June-2024
Soha Elghany on humanising the data at the heart of international crises
Soha Elghany on humanising the data at the heart of international crises
As data designers, it’s important to research a topic and not just look at that spreadsheet of data given to us. Let’s continue to educate ourselves and confront our biases that may have an impact on how we view and decide to analyse the data. Let’s focus on the people and not just the numbers.
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21-June-2024
Integrating GenAI in Healthcare: Applications and Challenges
Integrating GenAI in Healthcare: Applications and Challenges
GenAI has unleashed capabilities once unachievable, significantly transforming healthcare. Traditionally, treatments were broadly based on population-wide data, often overlooking individual variances. Now, GenAI enables a deep dive into patients' genetic profiles, medical history, and real-time health data, allowing for healthcare to be customised to each individual's unique needs and genetic makeup.
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21-June-2024
Introducing the pragmatic approach to adopting AI: Start by starting
Introducing the pragmatic approach to adopting AI: Start by starting
AI, the terms and imagery around it can often feel a bit futuristic and scary, but actually it's just a new set of tools and interfaces for us to build with.
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21-June-2024
Space, Sport & Supercomputers: Mumbrella 360 Presentation on 'How to Supercharge Uptake of Innovations'
Space, Sport & Supercomputers: Mumbrella 360 Presentation on 'How to Supercharge Uptake of Innovations'
The crux of behaviour change is how to get people to move from our safe, comfortable known world and make a leap into an unknown abyss.
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21-June-2024
5 Ways To Boost Engagement And Conversion Rate With Personalised Video
5 Ways To Boost Engagement And Conversion Rate With Personalised Video
Personalised video can significantly enhance engagement and conversion rates. This article pairs tips on creating content tailored to individual viewers' interests and needs with practical strategies for integrating personalised video into various marketing channels, emphasising its potential to foster deeper connections with audiences and drive tangible results.
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21-June-2024
Replatforming in the AI Era: A Guide to Future-Proofing Your Website
Replatforming in the AI Era: A Guide to Future-Proofing Your Website
It's critical to ensure your website can seamlessly integrate with AI tools so that your business can enhance user experiences through personalisation and automation. To get this right, you may need to consider replatforming.
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21-June-2024
Storytelling is so passe: Welcome to the age of story-making
Storytelling is so passe: Welcome to the age of story-making
From storytelling to story-making, brands need to create genuine and engaging narratives that intertwine seamlessly with the brand itself. How? In an era where consumers are increasingly skeptical and prioritise genuine content, brands should harness authenticity and make long-term investment in building a brand's identity and credibility.
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21-June-2024
Don’t Lose Your Data: Google Analytics Data to be Deleted July 1
Don’t Lose Your Data: Google Analytics Data to be Deleted July 1
There's still time! If you act now, your organisation can ensure none of your Google Analytics data gets permanently deleted on 1 July 2024. There are a couple of easy steps your business can take to make sure you export the data. Understanding these steps is crucial to prevent the loss of valuable data, which is essential for making future data-driven decisions and maintaining the effectiveness of advertising campaigns.
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05-May-2024
Prototyping your product or service - why bother?
Prototyping your product or service - why bother?
By maximising the amount of insight your prototype uncovers, you can determine the viability of your digital product or service with far greater accuracy and efficiency - all amounting to a more cost-effective and successful delivery of the final product.
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05-May-2024
The cookie fails to crumble…again.
The cookie fails to crumble…again.
Earlier this year, we already saw Google testing a blocking of 1% of third-party cookies in Chrome browsers globally, so there could be a scenario in which Google increase this in order to rigorously test the Privacy Sandbox APIs to a standard that the CMA are comfortable with.
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05-May-2024
Why web frameworks matter to digital trends
Why web frameworks matter to digital trends
Your web app and digital ecosystem needs to be able to evolve and scale to meet those emerging challenges, which is where Laravel really comes into its own.
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05-May-2024
Innovating in Uncertain Times Pulse Survey
Innovating in Uncertain Times Pulse Survey
Over the past decade charities and their fundraising teams have faced what feels like an unprecedented level of change - from the challenges of GDPR to a global pandemic and now the cost of living crisis. Throughout it all, what’s incredible to observe is Fundraising Directors unwavering commitment to innovation. This will pay dividends, particularly if it’s pursued proportionately.
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05-May-2024
Using AI in design - When and how to integrate AI into design projects
Using AI in design - When and how to integrate AI into design projects
As designers and creators navigate this new landscape, the challenge lies in using AI not as a crutch but as a complement to our ingenuity, ensuring that nuance and craftsmanship continues to be the cornerstone of our practice.
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04-May-2024
Don’t Lose Your Data: Google Analytics Data to be Deleted July 1
Don’t Lose Your Data: Google Analytics Data to be Deleted July 1
Accessing your historical data after July 1 will be impossible. This is a huge risk for companies relying on past data to make future data-driven decisions. However, it’s not quite as simple as hitting a download button and saving your data.
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04-May-2024
Unblock product decision making with user research
Unblock product decision making with user research
Collecting the right information to make great product decisions can often feel like a pandora’s box - user research can help.
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04-May-2024
Nightmare on Creative Street
Nightmare on Creative Street
As an industry, we must hold ourselves accountable for changing the narrative and continuing to pursue the creation of unique work that is supported by AI but not led by it.
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17-April-2024
How to protect your data when using AI
How to protect your data when using AI
Thinking about using generative AI in your product or business? Whether you or your company plan to build or buy with generative AI (or do a combination of both) we believe there’s a significant opportunity to innovate in this space.
What are the benefits of headless CMS?
17-April-2024
Benefits of a Headless CMS
Benefits of a Headless CMS
This article aims to explore the considerations that organisations should take into account when deciding whether to adopt a headless CMS, providing insights into the benefits, challenges, and use cases that make it a compelling option for modern businesses.
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17-April-2024
Influencer Campaigns in Demand
Influencer Campaigns in Demand
In this issue, we monitor the actual briefs posted by chief marketing officers (CMOs) and brand owners on the platform.
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17-April-2024
How to Create Insightful Narratives From Raw Data
How to Create Insightful Narratives From Raw Data
The goal is not just to present data, but to make it tell a story that is both informative and captivating. This involves not only showcasing the data in a way that’s engaging, but also connecting it to a larger context that resonates with your audience.
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17-April-2024
Brands ‘go short-term’ as wallets tighten
Brands ‘go short-term’ as wallets tighten
High inflation and the cost of living crisis is changing the marketing strategies of major brands, our new report shows.
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17-April-2024
How to make a First Party Data Strategy
How to make a First Party Data Strategy
Building a robust strategy and executing it effectively is no mean feat. In this piece we explore some of the critical ingredients to developing an effective strategy and highlight how best of breed brands have successfully pivoted their business to become data powered organisations.
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17-April-2024
Gen AI in the enterprise: 5 actionable insights
Gen AI in the enterprise: 5 actionable insights
Top Takeaways from Three Australian StudioSpace Digital & Innovation Agencies.
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27-March-2024
The Ultimate Guide to Customer Journey Mapping
The Ultimate Guide to Customer Journey Mapping
One can say that the era of individual journey mapping is over – today it is time for intertwined customer journeys reflecting the ecosystem at large
Free report on the challenges of marketing in 2024
26-March-2024
Marketers Most Wanted: 2024 Report
Marketers Most Wanted: 2024 Report
With trends coming and going faster than you can get the posts approved by your CMO, planning ahead can sometimes seem futile.
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26-March-2024
Exploring the Transformative Implications of Generative AI on Customer Experiences
Exploring the Transformative Implications of Generative AI on Customer Experiences
The potential of generative AI to revolutionise industries and enhance customer experiences is clear. Early adopters are already seeing tangible benefits. The key is to identify the right use case for your business.
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13-March-2024
Guide to Authentic Inclusive Marketing
Guide to Authentic Inclusive Marketing
In a such a diverse and multicultural society, it’s important that all marketers consider the impact of their work on their audience.
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13-March-2024
The Marketing Cost of Living Challenge
The Marketing Cost of Living Challenge
In 2024, the reliance on third-party cookies ends, prompting significant changes in digital marketing and data privacy.
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13-March-2024
Navigating the Post-Cookie Landscape
Navigating the Post-Cookie Landscape
For Australian brands, the decline of cookies raises critical questions. Our extensive experience in auditing these tools for privacy compliance suggests a troubling likelihood of this scenario.
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13-March-2024
Australia's Revised Privacy Laws
Australia's Revised Privacy Laws
With the current landscape, the majority of companies are taking action to be more sensitive to the privacy needs of consumers by ethically collecting and processing data in plain sight.
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13-March-2024
The Anatomy of Marketing
The Anatomy of Marketing
A Methodology for Company-wide Marketing Alignment
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13-March-2024
Why we need to be mindful of framework monoculture
Why we need to be mindful of framework monoculture
Frameworks have an important role in democratising knowledge, but not at the expense of creative outcomes that make a compelling difference.
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13-March-2024
Navigating the Cost of Living Crisis
Navigating the Cost of Living Crisis
Looking at the impact of the cost of living crisis on consumer spending patterns and discusses how marketers can stay ahead in this challenging landscape.
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13-March-2024
Cracking the Client and Agency Chemistry Code
Cracking the Client and Agency Chemistry Code
SXSW Sydney panel on Cracking the Chemistry Code highlighted that successful client-agency relationships transcend credentials.
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13-March-2024
5 Tips From Marketing Leaders About Maximising Budgets
5 Tips From Marketing Leaders About Maximising Budgets
Read this article to learn how Marketing Leaders are getting the most from their budgets
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13-March-2024
What we learnt about the future of marketing
What we learnt about the future of marketing
Earlier this month, we filled the OXO Tower with some of the brightest minds in marketing
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13-March-2024
Marketplace Metrics that Matter
Marketplace Metrics that Matter
There are 5 essential marketplace metrics B2B marketplace startups like Studiospace track...
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13-March-2024
Opportunity in the ‘cost of living crisis’
Opportunity in the ‘cost of living crisis’
People are talking about economic downturn. As a corporate buyer, you need to think twice about HOW you’re spending.
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13-March-2024
What excellent product management looks like
What excellent product management looks like
Good product management balances the product across 3 disciplines: UX, business & technology. It follows the following core principles...
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13-March-2024
Founder Sued by Supermarket Over Late Turkey Payment
Founder Sued by Supermarket Over Late Turkey Payment
An Open Letter: To the CEO’S of all the major UK Corporations from Independently Owned Digital and Marketing Agencies
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13-March-2024
Marketers Most Wanted - May 2023
Marketers Most Wanted - May 2023
This year's May snapshot of actual agency briefs posted on the Studiospace platform by brand owners and CMOs.
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13-March-2024
Marketers Most Wanted - April 2023
Marketers Most Wanted - April 2023
This year's April snapshot of actual agency briefs posted on the Studiospace platform by brand owners and CMOs.
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13-March-2024
Marketers Most Wanted - March 2023
Marketers Most Wanted - March 2023
This year's March snapshot of actual agency briefs posted on the Studiospace platform by brand owners and CMOs.
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13-March-2024
Content remains king for major brands, report reveals
Content remains king for major brands, report reveals
This August's report found “across the board” rises for briefs relating to content.
Digital & Marketing - reflections on 2023 & predictions for 2024
13-March-2024
A year in review and a look ahead
A year in review and a look ahead
2023 has been a year of highs and lows for brands and marketing leaders across the country. This issue delves into topics like Generative AI and cost of living pressures.
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13-March-2024
So you want to make a podcast in 2024?
So you want to make a podcast in 2024?
Approximately 7 million people listen to podcasts on a weekly basis in Australia. Is it about time you consider a podcast as part of marketing?
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13-March-2024
Marketing in Crisis: why profit-based ROI is key
Marketing in Crisis: why profit-based ROI is key
Marketing teams are often caught up in reporting on vanity & engagement metrics. At the end of the day, a profit-based ROI is the ultimate measure of success.
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13-March-2024
Digital skills soar in demand, latest report shows
Digital skills soar in demand, latest report shows
This report monitors the actual agency briefs posted on the StudioSpace platform by brand owners and CMOs from 37 blue chip companies to over 200 agencies.
The Power of Business Planning
18-December-2023
The Power of Business Planning
The Power of Business Planning
A great business plan can help you set up - and realise - incredible success when everyone buys into it.
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11-December-2023
2024: The Year of Serendipity
2024: The Year of Serendipity
5 Reasons why inviting a little chaos into work can be a good thing
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12-July-2023
StudioPulse 2023
StudioPulse 2023
We want to share our insights in this report: Offering YOU unique insight into the common characteristics of successful Pioneering Marketers and how they harness the collective brilliance of a truly diverse global agency community.
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27-June-2023
Major brands seek support to deal with ‘TikTok threat’
Major brands seek support to deal with ‘TikTok threat’
Major brands are looking for social media support to deal with the impact of Tik Tok on their businesses, our June Marketers Most Wanted report revealed.
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27-June-2023
Marketers Most Wanted - February 2023
Marketers Most Wanted - February 2023
A monthly snapshot of actual agency briefs posted on the Studiospace platform by brand owners and CMOs.
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27-June-2023
Getting the most from agency relationships
Getting the most from agency relationships
A successful agency relationship needs to start with a shared vision, be based on core values, and be allowed to evolve.
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12-June-2023
How to choose a new agency or creative consultancy
How to choose a new agency or creative consultancy
Bringing a new agency into your team can be the catalyst for delivering extra impact on your projects.
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12-June-2023
The company you keeps says a lot about your business
The company you keeps says a lot about your business
Five creative and economic reasons why Corporate brands should work with Independent agencies

Product Updates

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13-March-2024
Agency Shortlisting Now Available
Agency Shortlisting Now Available
Clients can now shortlist up to 3 agencies by browsing our marketplace or receiving a curated shortlist from one of our agency matching experts.
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13-March-2024
Project Creator Now Available
Project Creator Now Available
Our clients can now brief a project directly to the StudioSpace platform, which will make the matching process even more efficient.

Agency Spotlight

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13-March-2024
6 Top UX/UI Agencies for Your Project
6 Top UX/UI Agencies for Your Project
We have randomly selected some of our favourite UX/UI agencies listed on the Studiospace marketplace - check them out.
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13-March-2024
Top 5 Tech Agencies for Your Next Project
Top 5 Tech Agencies for Your Next Project
We’re on a mission to showcase the world’s most pioneering independent creative agencies.

Our service capabilities