Cracking the Client + Agency Chemistry Code: Key Takeaways from SXSW Sydney
SXSW Sydney panel on Cracking the Chemistry Code highlighted that successful client-agency relationships transcend credentials, rooted deeply in chemistry characterised by shared values, trust, and genuine connection. This chemistry is crucial for navigating the rapidly evolving digital landscape, demanding agencies to be adaptable and forward-thinking. Beyond chemistry, transparency in crises, mutual respect, and collaborative problem-solving stand out as vital for a robust partnership. Ultimately, cracking the client-agency chemistry code is about fostering relationships that are strong enough to accommodate the fast-changing landscape that clients and agencies find themselves in today.