StudioSpace Blog

The latest from StudioSpace

27-February-2024
Avoiding Pitfalls: The Essential Guide to Authentic Inclusive Marketing - What Not To Do
Avoiding Pitfalls: The Essential Guide to Authentic Inclusive Marketing - What Not To Do
In a such a diverse and multicultural society, it’s important that all marketers consider the impact of their work on their audience. Inclusion is the key to broadening the scope and reach of your business ventures

Industry News

27-February-2024
Social Media and Content Briefs Return to Reign, Latest MMW Report Shows
Social Media and Content Briefs Return to Reign, Latest MMW Report Shows
The Marketers Most Wanted report is a regular snapshot of actual agency briefs posted on the StudioSpace platform by brand owners and chief marketing officers from 37 blue chip companies to over 200 creative, digital and marketing agencies.
27-February-2024
Digital Design Skills Remain in High Demand For Big Brands, Latest Report Shows
Digital Design Skills Remain in High Demand For Big Brands, Latest Report Shows
The Marketers Most Wanted report is a regular snapshot of actual agency briefs posted on the StudioSpace platform by brand owners and chief marketing officers from 37 blue chip companies to over 200 creative, digital and marketing agencies.
21-September-2023
GenAI: The New Paradigm in AI and Business - Insights from StudioSpace agencies
GenAI: The New Paradigm in AI and Business - Insights from StudioSpace agencies
GenAI signifies a pivotal shift in the business landscape, democratizing AI accessibility. It empowers businesses to augment human capabilities, not replace them.
27-June-2023
StudioSpace hits the gas with £1.5m funding from Fuel Ventures
StudioSpace hits the gas with £1.5m funding from Fuel Ventures
We’re excited to announce that we’ve raised funding - to further revolutionise the traditional marketing procurement process.
27-June-2023
Introducing StudioSpace: the better way to buy creative, digital and marketing services.
Introducing StudioSpace: the better way to buy creative, digital and marketing services.
Recently, the corridors of the world of creativity have been abuzz… There’s some exciting new developments which we wanted to share with you

Events

16-November-2023
StudioLive Events - For Marketing, Digital & Innovation Leaders
StudioLive Events - For Marketing, Digital & Innovation Leaders
StudioLive events, like the ones listed here, are designed to tap into this agency network of over 220 agencies in 70+ specialisms from across the world, and bring you real, tangible insights that are valuable and relevant to your strategic objectives. Sign up for our next 2023 StudioLive virtual events here...
27-June-2023
Re-living Studioverse: The Festival Of Limitless Creativity
Re-living Studioverse: The Festival Of Limitless Creativity
We voted with our feet, took a stand and celebrated the limitless creativity our industry is capable of when we work together…

Insights

27-February-2024
Avoiding Pitfalls: The Essential Guide to Authentic Inclusive Marketing - What Not To Do
Avoiding Pitfalls: The Essential Guide to Authentic Inclusive Marketing - What Not To Do
In a such a diverse and multicultural society, it’s important that all marketers consider the impact of their work on their audience. Inclusion is the key to broadening the scope and reach of your business ventures
14-February-2024
Navigating the Post-Cookie Landscape: A New Era of Digital Tracking and Privacy Concerns
Navigating the Post-Cookie Landscape: A New Era of Digital Tracking and Privacy Concerns
For Australian brands, the decline of cookies raises critical questions. Are we unwittingly exchanging the extensive tracking of cookies for a more covert, yet equally intrusive, system of hidden tags and pixels? Our extensive experience in auditing these tools for privacy compliance suggests a troubling likelihood of this scenario.
09-February-2024
Cookies, Privacy, AI and the marketing cost of living challenge
Cookies, Privacy, AI and the marketing cost of living challenge
In 2024, the reliance on third-party cookies ends, prompting significant changes in digital marketing and data privacy. Businesses must adapt to increased acquisition costs and stricter privacy regulations, emphasizing the importance of first-party data and compliance. The rise of walled gardens by major publishers necessitates a strategic shift towards contextual marketing, leveraging user behavior for targeted content, to maintain engagement and efficiency in a transforming landscape.
06-February-2024
Australia's Revised Privacy Laws: Much Ado About Not Much
Australia's Revised Privacy Laws: Much Ado About Not Much
With the current landscape, the majority of companies are taking action to be more sensitive to the privacy needs of consumers by ethically collecting and processing data in plain sight.
18-December-2023
The Power of Business Planning
The Power of Business Planning
A great business plan can help you set up - and realise - incredible success when everyone buys into it.
17-December-2023
A year in review and a look ahead
A year in review and a look ahead
13-December-2023
So you want to make a podcast in 2024?
So you want to make a podcast in 2024?
Approximately 7 million people listen to podcasts on a weekly basis in Australia - with a total of 40% of people listening regularly (the highest in the world). Is it about time that you consider a podcast as part of marketing, GTM or growth mix?
11-December-2023
2024: The Year of Serendipity
2024: The Year of Serendipity
5 Reasons why inviting a little chaos into work can be a good thing
22-November-2023
The Anatomy of Marketing - A Methodology for Company-wide Marketing Alignment
The Anatomy of Marketing - A Methodology for Company-wide Marketing Alignment
The biggest reason for any company falling short of its full potential is the inability to adopt a company-wide approach to marketing, according to our research with 186 executive leaders.
22-November-2023
Let a thousand flowers bloom: why we need to be mindful of framework monoculture
Let a thousand flowers bloom: why we need to be mindful of framework monoculture
Frameworks have an important role in democratising knowledge, supporting collaboration and accelerating outcomes, but not at the expense of creative, fit-for-purpose outcomes that make a compelling difference.
08-November-2023
Marketing in Crisis: why profit-based ROI is key
Marketing in Crisis: why profit-based ROI is key
Too many marketing teams are caught up in reporting on vanity and engagement metrics. There aren’t too many CEO’s and CFO’s that are interested in email click rates, likes, or media engagement. At the end of the day, a profit-based ROI is the ultimate measure of success.
08-November-2023
Navigating the Cost of Living Crisis: How Marketers Can Stay Ahead
Navigating the Cost of Living Crisis: How Marketers Can Stay Ahead
This article explores the impact of the cost of living crisis on consumer spending patterns and discusses how marketers can stay ahead in this challenging landscape.
30-October-2023
Digital skills soar in demand, latest report shows
Digital skills soar in demand, latest report shows
The latest Marketers Most Wanted report, produced by agency matchmaking platform Studiospace, monitors the actual agency briefs posted on the StudioSpace platform by brand owners and chief marketing officers from 37 blue chip companies to over 200 creative, digital and marketing agencies.
25-October-2023
Cracking the Client + Agency Chemistry Code: Key Takeaways from SXSW Sydney
Cracking the Client + Agency Chemistry Code: Key Takeaways from SXSW Sydney
SXSW Sydney panel on Cracking the Chemistry Code highlighted that successful client-agency relationships transcend credentials, rooted deeply in chemistry characterised by shared values, trust, and genuine connection. This chemistry is crucial for navigating the rapidly evolving digital landscape, demanding agencies to be adaptable and forward-thinking. Beyond chemistry, transparency in crises, mutual respect, and collaborative problem-solving stand out as vital for a robust partnership. Ultimately, cracking the client-agency chemistry code is about fostering relationships that are strong enough to accommodate the fast-changing landscape that clients and agencies find themselves in today.
23-October-2023
Maximising Your Marketing Budget: 5 Tips From Marketing Leaders
Maximising Your Marketing Budget: 5 Tips From Marketing Leaders
Fluctuating marketing budgets amid socio-economic uncertainties necessitate astute strategies to maximise returns. Read this article to learn how Marketing Leaders are getting the most from their budgets
28-September-2023
TikTok and influencer campaigns are driving surge in content creation demands, report shows
TikTok and influencer campaigns are driving surge in content creation demands, report shows
The latest Marketers Most Wanted report, produced by agency matchmaking platform StudioSpace, monitors the actual briefs posted by chief marketing officers (CMOs) and brand owners on the platform.
29-August-2023
Content remains king for major brands, report reveals
Content remains king for major brands, report reveals
The latest Studiospace Marketers Most Wanted (MMW) report, monitors the actual briefs posted by chief marketing officers (CMOs) and brand owners on our agency matchmaking platform. The August report found “across the board” rises for briefs relating to content.
18-August-2023
Demystifying Gen AI: Top Takeaways from Three Australian StudioSpace Digital & Innovation Agencies
Demystifying Gen AI: Top Takeaways from Three Australian StudioSpace Digital & Innovation Agencies
Everywhere you turn, Gen AI is stealing the spotlight. From thought leadership articles to industry conferences, this buzzword is on everyone's lips. But amidst all the chatter, it's easy to get lost: What exactly is Generative Artificial Intelligence? Why is it being hailed as the next big 'game changer' for businesses? And how do you take advantage of it in your organisation?
28-July-2023
Brands ‘going short-term’ as summertime wallets tighten
Brands ‘going short-term’ as summertime wallets tighten
High inflation and the cost of living crisis is changing the marketing strategies of major brands, our new report shows.
12-July-2023
Seven things we learnt about the future of marketing
Seven things we learnt about the future of marketing
Earlier this month, we filled the OXO Tower with some of the brightest minds in marketing
12-July-2023
StudioPulse 2023
StudioPulse 2023
We want to share our insights in this report: Offering YOU unique insight into the common characteristics of successful Pioneering Marketers and how they harness the collective brilliance of a truly diverse global agency community.
27-June-2023
Major brands seek support to deal with ‘TikTok threat’
Major brands seek support to deal with ‘TikTok threat’
Major brands are looking for social media support to deal with the impact of Tik Tok on their businesses, our June Marketers Most Wanted report revealed.
27-June-2023
Marketers Most Wanted - May 2023
Marketers Most Wanted - May 2023
This year's May snapshot of actual agency briefs posted on the Studiospace platform by brand owners and CMOs.
27-June-2023
Marketers Most Wanted - April 2023
Marketers Most Wanted - April 2023
This year's April snapshot of actual agency briefs posted on the Studiospace platform by brand owners and CMOs.
27-June-2023
Marketers Most Wanted - March 2023
Marketers Most Wanted - March 2023
This year's March snapshot of actual agency briefs posted on the Studiospace platform by brand owners and CMOs.
27-June-2023
Marketers Most Wanted - February 2023
Marketers Most Wanted - February 2023
A monthly snapshot of actual agency briefs posted on the Studiospace platform by brand owners and CMOs.
27-June-2023
Getting the most from agency relationships
Getting the most from agency relationships
A successful agency relationship needs to start with a shared vision, be based on core values, and be allowed to evolve.
12-June-2023
Marketplace metrics that matter
Marketplace metrics that matter
There are 5 essential marketplace metrics B2B marketplace startups like Studiospace track...
12-June-2023
The opportunity in the ‘cost of living crisis’
The opportunity in the ‘cost of living crisis’
People are talking about economic downturn. As a corporate buyer, you need to think twice about HOW you’re spending.
12-June-2023
What does excellent product management look like?
What does excellent product management look like?
Good product management balances the product across 3 disciplines: UX, business & technology. It follows the following core principles...
12-June-2023
How to choose a new agency or creative consultancy
How to choose a new agency or creative consultancy
Bringing a new agency into your team can be the catalyst for delivering extra impact on your projects.
12-June-2023
The company you keeps says a lot about your business
The company you keeps says a lot about your business
Five creative and economic reasons why Corporate brands should work with Independent agencies
12-June-2023
Agency Founder taken to court by supermarket for paying for Christmas turkey sixty days after she ate it
Agency Founder taken to court by supermarket for paying for Christmas turkey sixty days after she ate it
An Open Letter: To the CEO’S of all the major UK Corporations from Independently Owned Digital and Marketing Agencies

Product Updates

21-September-2023
Agency Shortlisting Now Available
Agency Shortlisting Now Available
The next release in our platform’s series of project workflow features is live: Agency Shortlisting. Once clients have created a project, they will now be able to shortlist up to 3 agencies either by browsing our marketplace of talented specialist agencies or receiving a curated shortlist from one of our StudioSpace agency matching experts.
15-August-2023
Project Creator Now Available
Project Creator Now Available
We’ve just released our site’s latest exciting tool: the Project creator. Our clients can now brief a project directly to the StudioSpace platform, which will make the matching process even more efficient (who would’ve thought that was possible!?)

Agency Spotlight

27-June-2023
6 UX/UI Agencies You Want To Pull Into Your Next Project
6 UX/UI Agencies You Want To Pull Into Your Next Project
We have randomly selected some of our favourite UX/UI agencies listed on the Studiospace marketplace - check them out.
27-June-2023
5 Award-Winning Tech Agencies To Help You Smash Your Next Project Out of The Park
5 Award-Winning Tech Agencies To Help You Smash Your Next Project Out of The Park
We’re on a mission to showcase the world’s most pioneering independent creative agencies.