Blogs, Marketing Insights & Resources

Global marketplace StudioSpace is helping independent agencies bypass resource intensive pitches, for a comparatively low new business win.

We have secured a further £1m+ follow-on investment from Fuel Ventures. The funds will help us continue our epic growth trajectory as we build the world’s leading agency marketplace.

We’re excited to announce that we’ve raised funding - to further revolutionise the traditional marketing procurement process.

StudioSpace agencies provide their insights into GenAI and how it empowers businesses to augment human capabilities, not replace them.

Recently, StudioSpace hosted a breakfast session in Sydney, focussed on "How to Avoid Random Acts of Marketing", a challenge many organisations face when their marketing efforts are siloed, uncoordinated, and lacking whole-of-business engagment.

Marketing effectiveness is in long-term decline. Brands exist in a challenging environment of customer distrust, shrinking attention spans, endless choice and disrupted marketing channels.

StudioLive events, like the ones listed here, are designed to tap into this agency network of over 220 agencies in 70+ specialisms from across the world.

We voted with our feet, took a stand and celebrated the limitless creativity our industry is capable of when we work together…

UX Audits are essential for optimising your digital experience, combining deep user analysis with Conversion Rate Optimisation (CRO). By identifying friction points, they help improve usability, engagement, and conversions.

Infogr8 emphasises making data accessible through effective visualization, combining usability with audience engagement. By crafting narratives from data and designing impactful solutions, they help businesses unlock data's full potential

Seven News introduces astrology segments to attract younger audiences, reflecting a growing trend in astrology's popularity on platforms like TikTok. This move taps into Gen Z and Millennials' desire for guidance and reassurance.

Popula, led by Jay Morgan, redefines brand advertising with a mobile-first approach. With campaigns for top brands like Canva and Meta, they focus on mobile creativity to meet the demands of modern audiences.

Nightjar discusses the cautious adoption of generative AI, emphasizing its role in enhancing productivity without replacing human creativity. They explore ethical concerns, AI's impact on critical thinking, and future challenges.

Find out how to target, design and apply “personalised nudges” across your business - the same approach that reduced cost per acquisition by 39% for another Financial Services Brand

We believe in breaking down the barriers between great ideas, talented people and business challenges.

Look beyond your current BI tool if you’re looking to create high-quality visualisations that really make a difference. It won’t necessarily cost you the earth, and it will be far more impactful than anything you can do in Tableau, or Power BI, or Looker, or (god forbid) Qlik.

Powerful imagery goes beyond its surface impact to make a lasting mark on society. Whether in politics, sports, social movements, pop culture, or brand marketing, images have the power to mold perceptions, spark action, and etch moments into history.

Discover some of the highlights from Good Innovation's Gen Alpha Horizon Scan.

You’re sitting at your desk with ever-increasing marketing targets, a seriously inadequate media budget and a whole bunch of challenges within channels, which, if you’re honest, you’re not confident you’re 100% on top of given your limited time.

We spoke with XXIX’s Jacob Heftmann about putting people at the center of creative practice

With over 1 million Australians on the platform, Spriggy is a fintech success story. UntilNow has worked alongside their team for many years, playing a key role in their Product Design function.

After exploring these tools, you’re never-ever-ever getting back together with your old ways of utilising spreadsheets.

There is a cultural shift that we are seeing emerge where people are rejecting the perceived toxicity of modern life and hustle culture, instead embracing a “soft life.” The conventional markers of success such as a high-income career or home ownership come with too much stress and too little fulfillment for it all to be worth it.

In the 2024 Digital, Marketing & eComm in Focus study, it was identified that personalisation is still high on the agenda for many brands. But maturity in capability is not there to execute on ambitions creating a big gap between the leaders in the personalisation space and the laggards. In this article, we explore some of the best of breed thinking around personalisation in the local and global market and what brands can learn from it.

In short, hyper-personalisation uses AI and real-time data to deliver highly tailored content and experiences to individual customers. The data used is significantly more advanced, and is aimed at understanding customer behaviours, preferences, and real-time interactions.

By understanding how detail and values are intertwined, businesses can better connect with their audience and make more informed decisions.

Unlock richer insights and inspire collective action with conversational research. Discover how this emerging method works.

As data designers, it’s important to research a topic and not just look at that spreadsheet of data given to us. Let’s continue to educate ourselves and confront our biases that may have an impact on how we view and decide to analyse the data. Let’s focus on the people and not just the numbers.

GenAI has unleashed capabilities once unachievable, significantly transforming healthcare. Traditionally, treatments were broadly based on population-wide data, often overlooking individual variances. Now, GenAI enables a deep dive into patients' genetic profiles, medical history, and real-time health data, allowing for healthcare to be customised to each individual's unique needs and genetic makeup.

AI, the terms and imagery around it can often feel a bit futuristic and scary, but actually it's just a new set of tools and interfaces for us to build with.

The crux of behaviour change is how to get people to move from our safe, comfortable known world and make a leap into an unknown abyss.

Personalised video can significantly enhance engagement and conversion rates. This article pairs tips on creating content tailored to individual viewers' interests and needs with practical strategies for integrating personalised video into various marketing channels, emphasising its potential to foster deeper connections with audiences and drive tangible results.

It's critical to ensure your website can seamlessly integrate with AI tools so that your business can enhance user experiences through personalisation and automation. To get this right, you may need to consider replatforming.

From storytelling to story-making, brands need to create genuine and engaging narratives that intertwine seamlessly with the brand itself. How? In an era where consumers are increasingly skeptical and prioritise genuine content, brands should harness authenticity and make long-term investment in building a brand's identity and credibility.

There's still time! If you act now, your organisation can ensure none of your Google Analytics data gets permanently deleted on 1 July 2024. There are a couple of easy steps your business can take to make sure you export the data. Understanding these steps is crucial to prevent the loss of valuable data, which is essential for making future data-driven decisions and maintaining the effectiveness of advertising campaigns.

By maximising the amount of insight your prototype uncovers, you can determine the viability of your digital product or service with far greater accuracy and efficiency - all amounting to a more cost-effective and successful delivery of the final product.

Earlier this year, we already saw Google testing a blocking of 1% of third-party cookies in Chrome browsers globally, so there could be a scenario in which Google increase this in order to rigorously test the Privacy Sandbox APIs to a standard that the CMA are comfortable with.

Your web app and digital ecosystem needs to be able to evolve and scale to meet those emerging challenges, which is where Laravel really comes into its own.

Over the past decade charities and their fundraising teams have faced what feels like an unprecedented level of change - from the challenges of GDPR to a global pandemic and now the cost of living crisis. Throughout it all, what’s incredible to observe is Fundraising Directors unwavering commitment to innovation. This will pay dividends, particularly if it’s pursued proportionately.

As designers and creators navigate this new landscape, the challenge lies in using AI not as a crutch but as a complement to our ingenuity, ensuring that nuance and craftsmanship continues to be the cornerstone of our practice.

Accessing your historical data after July 1 will be impossible. This is a huge risk for companies relying on past data to make future data-driven decisions. However, it’s not quite as simple as hitting a download button and saving your data.

Collecting the right information to make great product decisions can often feel like a pandora’s box - user research can help.

As an industry, we must hold ourselves accountable for changing the narrative and continuing to pursue the creation of unique work that is supported by AI but not led by it.

Thinking about using generative AI in your product or business? Whether you or your company plan to build or buy with generative AI (or do a combination of both) we believe there’s a significant opportunity to innovate in this space.

This article aims to explore the considerations that organisations should take into account when deciding whether to adopt a headless CMS, providing insights into the benefits, challenges, and use cases that make it a compelling option for modern businesses.

In this issue, we monitor the actual briefs posted by chief marketing officers (CMOs) and brand owners on the platform.

The goal is not just to present data, but to make it tell a story that is both informative and captivating. This involves not only showcasing the data in a way that’s engaging, but also connecting it to a larger context that resonates with your audience.

Building a robust strategy and executing it effectively is no mean feat. In this piece we explore some of the critical ingredients to developing an effective strategy and highlight how best of breed brands have successfully pivoted their business to become data powered organisations.

Top Takeaways from Three Australian StudioSpace Digital & Innovation Agencies.

One can say that the era of individual journey mapping is over – today it is time for intertwined customer journeys reflecting the ecosystem at large

The potential of generative AI to revolutionise industries and enhance customer experiences is clear. Early adopters are already seeing tangible benefits. The key is to identify the right use case for your business.

In 2024, the reliance on third-party cookies ends, prompting significant changes in digital marketing and data privacy.

For Australian brands, the decline of cookies raises critical questions. Our extensive experience in auditing these tools for privacy compliance suggests a troubling likelihood of this scenario.

With the current landscape, the majority of companies are taking action to be more sensitive to the privacy needs of consumers by ethically collecting and processing data in plain sight.

A Methodology for Company-wide Marketing Alignment

Frameworks have an important role in democratising knowledge, but not at the expense of creative outcomes that make a compelling difference.

Looking at the impact of the cost of living crisis on consumer spending patterns and discusses how marketers can stay ahead in this challenging landscape.

SXSW Sydney panel on Cracking the Chemistry Code highlighted that successful client-agency relationships transcend credentials.

Read this article to learn how Marketing Leaders are getting the most from their budgets

Earlier this month, we filled the OXO Tower with some of the brightest minds in marketing

There are 5 essential marketplace metrics B2B marketplace startups like Studiospace track...

People are talking about economic downturn. As a corporate buyer, you need to think twice about HOW you’re spending.

Good product management balances the product across 3 disciplines: UX, business & technology. It follows the following core principles...

An Open Letter: To the CEO’S of all the major UK Corporations from Independently Owned Digital and Marketing Agencies

This August's report found “across the board” rises for briefs relating to content.

2023 has been a year of highs and lows for brands and marketing leaders across the country. This issue delves into topics like Generative AI and cost of living pressures.

Approximately 7 million people listen to podcasts on a weekly basis in Australia. Is it about time you consider a podcast as part of marketing?

Marketing teams are often caught up in reporting on vanity & engagement metrics. At the end of the day, a profit-based ROI is the ultimate measure of success.

A great business plan can help you set up - and realise - incredible success when everyone buys into it.

5 Reasons why inviting a little chaos into work can be a good thing

Major brands are looking for social media support to deal with the impact of Tik Tok on their businesses, our June Marketers Most Wanted report revealed.

A successful agency relationship needs to start with a shared vision, be based on core values, and be allowed to evolve.

Bringing a new agency into your team can be the catalyst for delivering extra impact on your projects.

Five creative and economic reasons why Corporate brands should work with Independent agencies

All of your important project-related documents in one place! Collaborate with your winning agency on the agreed scope through our key contracting tool: Statement of Work (SoW) Drafting

Clients can now shortlist up to 3 agencies by browsing our marketplace or receiving a curated shortlist from one of our agency matching experts.

Our clients can now brief a project directly to the StudioSpace platform, which will make the matching process even more efficient.

The Marketers Most Wanted report is a regular snapshot of actual agency briefs posted on the StudioSpace platform by brand owners and chief marketing officers from 50 blue chip companies to over 350 creative, digital and marketing agencies.

Most in-demand marketing skills in August 2024: 1. Social & Content, 2. Creative & Production, 3. Software Development. See what other skills made the top 10.

The top 3 marketing skills in July 2024: 1. Social & Content, 2. Creative & Production, 3. Software Development. See what other skills ranked.

The top 3 marketing skills (June 2024): 1. Social & Content, 2. UI/UX Design, 3. Creative & Production. See what other skills ranked.

The top 3 marketing skills (May 2024): 1. UI/UX Design, 2. Social & Content, 3. Software Development. See what other skills ranked.

Major brands are increasingly on the lookout for independent talent and agencies with software development skills, based on our latest report

As an agency/client matchmaking platform, monitoring real-time briefs we receive from chief marketing officers (CMOs) and brand owners. This information gives us a unique perspective on what’s hot and what’s not that month - data which is then distilled into our monthly Marketers Most Wanted report.

High inflation and the cost of living crisis is changing the marketing strategies of major brands, our new report shows.

This month's report provides a regular snapshot of actual agency briefs posted on the StudioSpace platform by brand owners and chief marketing officers.

We provide a snapshot of actual agency briefs posted on the StudioSpace platform by brand owners and chief marketing officers from 37 blue chip companies.

This year's May snapshot of actual agency briefs posted on the Studiospace platform by brand owners and CMOs.

This year's April snapshot of actual agency briefs posted on the Studiospace platform by brand owners and CMOs.

This year's March snapshot of actual agency briefs posted on the Studiospace platform by brand owners and CMOs.

A monthly snapshot of actual agency briefs posted on the Studiospace platform by brand owners and CMOs.

Have you ever struggled to write a project brief? Perhaps you’re not sure about the right level of information to include.

In a such a diverse and multicultural society, it’s important that all marketers consider the impact of their work on their audience.

With trends coming and going faster than you can get the posts approved by your CMO, planning ahead can sometimes seem futile.

We want to share our insights in this report: Offering YOU unique insight into the common characteristics of successful Pioneering Marketers and how they harness the collective brilliance of a truly diverse global agency community.