Data, Insight & Research

Segmentation Agencies

Improve the precision of your targeting with the help of one of our vetted data, insight and research agencies. They’ll help tailor your comms to make sure your brand messaging reaches the right audience. Procure once via StudioSpace and get hassle-free access to the best agencies that specialise in Segmentation

No subscription fees. No lock-in contracts.

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Benefits for Your Brand

  • Speed
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  • Efficiency

Three competitive proposals from your shortlist in five days – with project kick-off straight away through a StudioSpace Statement of Work.

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Targeted marketing

Need agency expertise in segmentation or market analysis?

Understanding your market is key. Knowing who buys your products and why helps tailor your offerings and boost your reach. Effective segmentation and precise market analysis are crucial. They ensure your strategies hit the right notes and optimize your marketing investment.

StudioSpace makes it easy to roster specialists with in-depth industry knowledge to refine your market approach. Under a StudioSpace MSA, brands can procure multiple agencies at once under a single umbrella contract that’s backed by our guarantee. Now that’s working at scale.

Our Agencies can Help you With:

  • Identifying Target DemographicsUnderstanding who the customers are shapes the brand's strategy and ensures marketing efforts reach the right audience effectively.
  • Analyzing Customer BehaviorsStudying how customers interact with products or services helps tailor marketing initiatives and improves conversion rates and customer satisfaction.
  • Developing PersonasCreating detailed personas allows for more personalized and engaging marketing content that resonates well with different segments of the market.
  • Assessing Segment ProfitabilityEvaluating the profitability of different market segments ensures resources aren't wasted on low-return areas and can focus on the most lucrative opportunities.
Vetted and verified

Proven Expertise Across Over 30 Major Sectors

  • 9 Family businesses
  • 78 languages spoken
  • 30% of agencies female-founded [with a target of 50%]
  • Over 1,000 awards won

What brands are saying about us

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Marketing Manager
MA Financial Group
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Chief Innovation Officer
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GM - Member Engagement & Innovation
TAL Insurance
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Head of Audience and Brand Growth
News corp
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User Experience Lead
Jaguar Land Rover Group
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Head of Operations
Gala Games

Other market options

Project briefing fee
Subscription fee
$1,000+ monthly
Who's doing the work?
Specialist agencies
Individual freelancers
Founder-run specialists only
Vetted & compliant
ISO 27001 certified
NDAs pre-signed by agencies
Single supplier contract

People Also Asked

What is market segmentation?

Market segmentation is a tactic where a market gets divided into distinct groups. These groups share similar needs or characteristics and thus allow businesses to target them more effectively.

Benefits of demographic segmentation?

Demographic segmentation lets businesses tailor their products to specific age groups, incomes, or family setups. This strategy boosts relevance and can drive sales by meeting the distinct needs and preferences of each group. It’s a smart move for marketing efficiency and effectiveness.

How much on average do medium-sized companies spend on Segmentation?

Medium-sized companies often spend about $50,000 on segmentation. They do this each year. Costs can vary based on their specific needs and goals. Some pay more and some pay less. Their spend depends on how complex their market segmentation is.

What are the latest trending topics in Segmentation?

The latest trends in segmentation focus on behavioral data and predictive analytics. Businesses use AI to predict customer habits and tailor marketing strategies. Personalization is key, ensuring content appeals directly to individual customer profiles.

What are some common mistakes brands make in Segmentation?

Brands often mess up segmentation by targeting too broad or too narrow groups. They also mix up needs and don’t tailor their messages for each segment. This can alienate potential customers and reduce the effectiveness of marketing campaigns. Accurate and thoughtful segmentation is crucial for success.


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