Vowing to end the days of Mad Men and transform how marketing agencies are hired, StudioSpace has raised £1.5m of funding from Fuel Ventures. This follows nine months of successful beta testing across the UK and Australia. Brands including Jaguar Land Rover, TAL, Aviva, Gala Games and AXA are already on board and working with the 100-strong roster of specialist agencies that span 16 service categories across 12 countries.
As the first online marketplace for creative, digital and marketing services, StudioSpace connects major brands with independent, specialist agencies in the creative, digital and marketing arenas via its smart platform.
“We saw a chance to disrupt the marketing industry and went for it,” said Sayburn. "Big brands want new talent, but smaller indie businesses can’t cope with the admin and red tape that big brands demand from their suppliers.
“As a result, hiring agencies is still too ‘Don Draper’, with a beauty parade of well known names grabbing all the best briefs.
“This Mad Men era needs to come to an end and StudioSpace has the tech to achieve that.”
The investment will be used to grow the business in the UK and in Australia as well as to develop and further automate the StudioSpace tech platform.