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It’s Friday is an independent creative agency with its founders responsible for leading and running some of Australia’s biggest and leading advertising agencies with a record of creating some of the most effective creative campaigns and solutions over the decade and winning over 50 Effectiveness Awards.

The heart of every successful leisure & hospitality business is its people. At Pure, we help People Leaders create workplaces that employees genuinely want to be a part of by applying our 23+ years of marketing experience to the people strategy. With a focus on practical, no-nonsense, operationally-driven marketing solutions, we simplify employee engagement and retention, so you can focus on building a culture where your team feel excited to grow, succeed, and stick around for the long haul.

We are Mint Creative, the solutions agency where brands are transformed, perceptions challenged and new connections are made. Since 2000 we’ve helped brands to reach their goals across diverse industry sectors. Whatever your mission, we’ve been opening doors to audiences both new and old, delivering successful results for 25 years. We’re experts at defining and delivering on your brands promise, and at identifying the best ways to turn your goals a reality.

At Pure, we know the leisure & hospitality sector is a tough, fast-paced world with demanding commercial goals. But with over 23 years in the industry, we’re pretty good at delivering practical marketing and design solutions that make it easier for your customers to buy more. Our service-led, results-driven focus combines smart strategy with a jargon-free approach to boost your growth. We don’t just deliver marketing campaigns; we drive sales, fast-track careers, and create smiles.

As a women founded, queer creative agency we offer a different perspective. We bring DEI expertise to all of our strategy and campaigns, as well as energy, awareness and a fresh outlook to our work. Our clients love our bold approach and our lightness of touch when it comes to creating space for important conversations and producing content that is original, authentic and inclusive. We strongly believe that creativity is the key to engaging people and inspiring change for the better.

Growth is not accidental. Just as nature thrives with the right balance of nutrients, water and sunlight, businesses too flourish with a carefully crafted mix of strategic elements. We believe that strategy must be powerful, intuitive and galvanising. When these three elements converge, they create one potent outcome: growth.

As an independent agency, we help brands uncover what makes them truly different—and turn that truth into a powerful competitive advantage. Through strategic brand design, branding, packaging, and creative communications, we create Brand Defining Work that shapes perception, drives influence, and fuels business growth—free from industry constraints and legacy thinking.

We create Super x Solid outcomes for brands. Supersolid is a 100% creative-owned advertising agency based in Sydney. Our registered trademark is the unrivalled ROIdeas® we deliver with each and every project.

We exist to use creativity as a catalyst for change - for our clients, and for the world. We’re creatives at heart, “strategists", “designers”, “developers”, “project managers” by name - and we’ve spent the last 16 years working in partnership with category-defining brands, supporting them to carve out their own paths in saturated industries. We combine our considered, artistic approach with insight - always searching for the nuance, the intrigue, the fresh perspective.

We’re the queer-led, women-founded brand communications agency for brands with something powerful to say. Trusted by brands like Unilever, we help you truly engage with your audience, drive revenue, or simply give your ROI a gigantic kick up the backside. We specialise in helping brands talk to diverse audiences especially women and the LGBTQ+ community. How do we get results? Through data-led strategy, bold design, killer communications, and a serious commitment to diverse creativity.

We partner with visionary teams to create brands and digital experiences full of character, difference and purpose. Female-owned and operated, our strategists, brand creatives, and digital experts collaborate together from the start of every project to bring brands to life across every platform and experience. Clients love our thoughtful, transparent approach, the relationships we build, and that they will always get a distinctive solution for their unique challenge.

We're an independently owned creative agency with a seriously flat structure that gets to the ideas faster. What makes us different? Our clients stay with us – we mean really stay with us! From our longest client – 20 years to our standard clients – six years and longer. Our people love working here. We've got six employees who have been here 10 years or longer! Finally, we're bloody nice to work with. We know great work can only be created with great relationships, so we work hard on both.