One Minute to Midnight

One Minute to Midnight started in London in 2016, as the world’s first human insight agency and at the end of our first year we won the Market Research Society’s Best New Agency award for our innovative approach and exceptionally strong client feedback. What makes us different is that we use a unique human values methodology and game to generate these human truths. The values approach helps us go deeper, quicker and gives us a more nuanced insight into what is really driving people.