CreateFuture is an innovation & design company. We develop new and improved products and services for global brands.

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Research & Insight

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Proposition Design

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Strategic Design

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B Corp

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United Kingdom

Team size


How we charge

Fixed price deliverables, Monthly squad rate

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Create tomorrow, together, today™

Introducing CreateFuture

Now, more than ever, you need an innovation & design partner who can help you make change happen so you can outperform and create your future, faster.

From your people, processes, propositions and experiences - CreateFuture will unblock what’s holding you back so you can deliver impact and growth through your products and services; in your business, your teams and your market. We are the catalyst that unlocks your potential.

Our primary services are in Proposition and Experience design, underpinned by our deep understanding of Brand. However, we believe that successful products and services are borne out of happy, healthy teams and effective ways of working. We promise to build your capability and creative confidence, leaving you in a better place. 

Grounded in design thinking, our unique approach helps you to Explore, Imagine & Create your future. We emphasise empathy and turn assumptions into assertions by prototyping, testing, and learning at every stage.  Together, we’ll work in Sprints, wherever possible, to build momentum and keep everyone focussed. 

  • Explore - Insight, opportunity spotting and setting the strategy.
  • Imagine - Innovative solutions and creative ideas.
  • Create - Design, content and toolkits to make it real.

We’re trusted by clients across a wide range of sectors, including adidas, M&G Prudential, Penguin Random House, Natwest, Royal London, Beam Suntory and Expedia. 

Our little black book of trusted associates and partners for specialist skills and production is unrivalled. 

Based in Edinburgh, with 20 team members across the UK and Europe, we’ve been delivering work globally - in person and remote - since 2016.

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